Club renovation on pace to open mid-June
Building on the Club’s tradition of excellence, our new lower level space is on track to be the city’s newest showpiece upon completion in June. The newly expanded event space will feature classic architecture and design elements, with a nod to the tastes and desires of members in the 21st century, including an expansive glass-paneled ceiling, high-tech media features, exquisite lighting, chic furniture and many other sophisticated finishes. In the former Tap Room and Business Center spaces, a completely renovated lounge will now serve as a comfortable hub featuring all-day casual dining options, followed by classic cocktails and delicious fare in the evenings. This renovation serves as a tipping point for the Club as we move into the building’s second century and we can’t wait to show it off to our members on June 13 at our Grand Opening Celebration. More details and invites to follow but mark your calendar for this very important date!
The finishing touch for this project will be finding the perfect names for these two terrific spaces, and we’re asking for your input and creativity in this process. Please submit your ideas for the lounge space and the event space by April 20. Everyone who submits ideas earns a free drink at the Club! Follow this link to participate: https://www.surveymonkey.com/r/MadClubRenovation.
Follow our construction updates on Facebook, Instagram and on our website: www.madisonclub.org/renovation.
Do you have meaningful photos from your experiences at the Madison Club? Photos new and old will be collected as we create a gallery wall of Club memories for the new space! Photos can be sent to Sarah Lensmire at firstname.lastname@example.org by April 20th.
Construction began on the lower level on January 15 and progress is already visible! Watch for updates over the next few months here and via our newsletter.
For your safety, no foot traffic is allowed through the lower level. However, access to the parking garage and the elevators will remain open for members and guests throughout the duration of the project.
Thank you for your continued support as we take this great step to improve our Club. Our number one priority is to make you proud of your Club - and to make it feel like your second home. We are so excited as details continue to come together, from lighting and furniture to new bar and dining menus. We can't wait to "wow" our members!
Member Forum Recap
Thank you to everyone who attended our Member Forums in August. Nearly 100 people participated and had the opportunity to provide feedback on a variety of new ideas the Madison Club is considering as a result of strategic planning efforts by our board of directors and staff over the last two years. Members were given detail on the Club’s financial footing, its revenue streams and expenses, its position within the changing and growing downtown landscape, and the effect of increased competition for food and beverage venues locally.The most significant changes presented at the forums included architectural drawings for a proposed renovation of the lower level Tap Room and Club Room areas. This space, which is currently grossly underutilized, would allow for greater
usage and higher revenue potential during all times of the day and would help the Madison Club stay relevant and desirable in an ever-competitive arena for event and meeting space. Highlights of the renovation proposal include:
- Reconfiguration of the Tap Room, which would become a more updated lounge space for our members to use during the day and in the evening. This new lounge area would encompass the space now held by the Business Center. The goal of the expanded space is to offer a comfortable option during the day for members to grab a quick bite, work independently or gather informally with others for smaller meetings. In the evening, the space would offer more casual dining and cocktail options.
- The Club Room and outdoor patio would also undergo a makeover by enclosing the patio with an expansive glass roof and transforming the two spaces into one large room that will provide an elegant, light-filled setting perfect for larger meetings, weddings, family and corporate events. The space is expected to have a capacity of more than 200 people, promoting it to the largest and most prominent event room in the building. The increased capacity of this space is critical as the Club is currently passed over for bookings based on its limited seating capacities.
Members who attended the forums had the opportunity to work in groups to reflect on the drawings and answer specific questions about the redesigned space and proposed usage. Top recommendations we heard included desires for:
- More healthy food items in the lounge that could be available at all times of day.
- Expanded coffee/café-type options during the day.
- Coworking-style amenities with easy access to outlets and comfortable seating
- Casual atmosphere and casual dress code (jeans/sportswear).
- Brighter space that would be inviting/desirable during the day.
- A mix of small plates and casual menu options in the evening
Construction and finishing bids for the entire project are estimated to be about $2 million. The Madison Club can and would draw from a healthy cash reserve fund. Additionally, the amount of the loan payment is expected to be easily covered by the increased revenue generated from the new space. To fund the remaining balance, the Club has decided to fundraise in the following ways, based on members' suggestions:
- Encourage increased usage of the Club via memberships that reward higher usage (via lower dues or other perks).
Details of the Centennial Membership.
- Assess each member a reasonable fee of $500 once the project nears completion.
- Increase membership by offering rewards or incentives for referring new members.
Earn $50 for every new member you refer to the Club.
Thank you for your support during the renovation. If you have questions about the project, please email email@example.com.